Social media club. Chennai

Will Social media cross the chasm? Session by Mr.Sukumar Rajagopal



Social media sessions are designed in the un-conference format. All contribute/participate in one way or other.


Swarna Rajagopal was session photographer!


Jayanth Vincent volunteered as official session tweeter, live tweets on the session.

Now the session kicked off with the fun theory initiative by Volswagen, a wonderful video that demonstrates the behavioural change in people.

Some keys points from Sukumar Rajagopal's session

a. CTS through social media inverted the conventional hierarchical pyramid.

b. Employees started contributing, created various communities, took up various social activities (Go green initiatives)

c. Management brought change management through social media,could easily discover talents in employees

d. Productivity among employees increased and they became happier

e. Better connected employees produced better ideas


Crossing the Chasm!

Like any new technology social media has to cross the chasm. to do that Sukumar's message for the social media marketers was 'If you don't have a precise path by which you can convince the Pragmatists, you can't cross the chasm'.

click here for Mr. Sukumar's complete presentation