Day 2,3: Malappuram and Calicut
Offers offers every where
I happened to see this banner when I was crossing the Perinthalmanna town. There was this huge banner placed in front of the home appliances store named Janatha Arcade. The banner said World cup 2010 mega sale.
I got curious to know more about the offers. Lijo, the person in charge of the store said most of the TV brands like LG, Samsung, Godrej and Onida have come up with World Cup offers. Then there was scratch card where one gift was assured. Other offers being Sony is giving a Jubilani, the official football of the 2010 World cup with every purchase of LCD TVs. Then there is cash discount of up to Rs.1000
Mainly clubs purchase TV in this season. On an average 10 pieces are sold in a day. One of the emerging trends in this World Cup season was the group purchase. 6-10 people, mainly youngsters will pool money and buy TV just to see the World Cup.
Here also the main teams have to reach at least in the quarters in order for the TV sales to pick up.
To be continued....