Out of box car

Innovation in ads have reached new heights that sometimes, am afraid to say, the admen (and marketers) forget the basics

'Design' as Steve Jobs said "is not only how it looks but how it works". This morning (08 March 2010)with the news paper I found a car completely out of shape, worst thing to happen for an automobile right? worse still its a German car. German Automobiles are synonym for Safety


Probably as the tagline says "Made in India" did the damage?


Hope this ad will not affect the sales or the performance of the car