Monday, February 16, 2009

A different love story, again!!!

Marketing a film is no joke, when crores are at stake. Recent news of various marketing tactics used by Gajjini made much news. The promotion of a film starts right from the poster designing. The news is about Gautham menon’s latest ‘silambarasan’ starrer movie “Vinnai Thaandi Varuvaayaa”, a different love story, again.

Now what’s really different about this movie is its poster. If you closely look at the posters, you will be reminded of various super hit films of yester years, all love stories! Look and feel, fonts used are very similar to the original movies.

The shots used are from


Dil se (Uyire)



Kakka kakka

The posters really connect to the tagline “a different love story, again” as the films featured were all super hit ‘love story’ films. It’s a unique strategy to promote the film for sure. We need to wait and watch to know how different is this film from others but the posters are really refreshing. Kudos to Gautham Menon and crew.

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