Social Media Club, Chennai

June month sessions by

Jayashree Ramasubramanian and Bharath Moro!

Jayashree Ramasubramaniam,Web Marketing Manager at Intuit and ex-Googler, started her session by asking "some of you must be thinking why did these guys quit Google?", actually I had this in my mind, because Google is the most Googliest company and why should somebody leave a company like Google?

Jayashree's session was her perspectives of Social Media Strategies at Intuit. She shared various concepts like freemium, humanising the brand at team turbotax where one can meet the team members. The thought leadership concept, bringing together the small businesses in U.K

The all round contribution of various social media activities.

One of the observation she had about social media was, in social media people are never on a buying mode, they either socialise or do research.

Bharath Moro, ex-Googler (again the same thought! why leave Google?) and now Independent Consultant talked about Social Media and Search. His points were

The concept of social SEO, how to use ones friends/ networking/
power users/communities and influencers to spread the message/idea

Do not expect high ranking for the site as soon as you upload it! it takes time.

Top 10 incredible audio illusions, Top 15 green websites, got it?







Bharat is very passionate about trains, its colours, coach numbers, photographing it, now he thought he was the only nut in the whole World (his mother was little worried it seems seeing his passion) then he went and found around 500 other nuts in a group named Indian Railways Fan Club

Social media club. Chennai

Will Social media cross the chasm? Session by Mr.Sukumar Rajagopal



Social media sessions are designed in the un-conference format. All contribute/participate in one way or other.


Swarna Rajagopal was session photographer!


Jayanth Vincent volunteered as official session tweeter, live tweets on the session.

Now the session kicked off with the fun theory initiative by Volswagen, a wonderful video that demonstrates the behavioural change in people.

Some keys points from Sukumar Rajagopal's session

a. CTS through social media inverted the conventional hierarchical pyramid.

b. Employees started contributing, created various communities, took up various social activities (Go green initiatives)

c. Management brought change management through social media,could easily discover talents in employees

d. Productivity among employees increased and they became happier

e. Better connected employees produced better ideas


Crossing the Chasm!

Like any new technology social media has to cross the chasm. to do that Sukumar's message for the social media marketers was 'If you don't have a precise path by which you can convince the Pragmatists, you can't cross the chasm'.

click here for Mr. Sukumar's complete presentation

Social media club. Chennai

Chennai social media club's inaugural session by Mr. Narayanan, Co-founder, 2020 media was a big hit. If you missed it, here is my take on first session
Now club's second session is on May 1.This time it's a double treat, two speakers will be sharing their experience on social media.

Details of the speakers,

Speaker 1: Sukumar Rajagopal,Senior Vice President, Head of Innovation (CTS),SVP/Head of Innovation, Cognizant. Former CKO.Social.History.Anthropology.Culture. #KM.SWEBOK.Technology.Toastmaster.Indus Valley Researcher, Management.

Sukumar's twitter handle

Speaker 2:David Appasamy, Chief Communications Officer, Sify Technologies Limited,Business Manager & Strategist, Brand and Marketing specialist, Communications expert, student of the world at large, avid reader, photographer and blogger.

David's twitter handle

Session details

Follow the club's developments in twitter

So if you are interested in social media/ new media, don't forget to book your seat, be there this May day

Chennai Social media Club's first session!

Session by Mr. Narayanan, Co-founder, 2020 media. His talk on Gartner hype cycle was interesting.

Some examples of hype were Tulips farms in 18th century Holland, Gold rush in US and FDI in China.


And according to him,Blogs are already passed peak of inflated expectation.
Video blogs,photo sharing,Twitter and Facebook are still on the rise.

Thanks to 20qbe solutions, there was a live stream of the session for those who couldn't make it.


The crowd actively participated throughout the session. He finished the session by asking a question to the audience. English speaking Indians are a mere 6 percentage of entire population (but having great purchasing power) and Social Media is still not a mass media so whether Social Media a myth or reality?


Kiruba Shankar, one of the key person behind the Club shared the Madhu Menon's Shiokstory

Next session of Social media Club is on May 1, 2010

Chennai Social Media Club's inaugural session

Ever wondered what is this 'Social Media' is all about? Is it a medium to socialise? a place to follow and get followed (Twitter),Is it a place to connect (LinkedIn)? or to network and make friends,join fan clubs and communities(orkut, Facebook), and meet your schoolmates after a very long time and wonder How old you have become? Incidentaly I met most of my schoolmates almost after a decade or so, thanks to Orkut. Social media is fast emerging as the next big thing and is definitely much beyond all this.

Inorder to understand and share the immense potential of Social media, a bunch of enthusiasts (some addicts)have come together and started something called a 'Social Media Club', first of its kind in Chennai. In this club you will meet Social media practitioners and experts and they will in turn be sharing the best practices in Social Media.

Interested to know about Social media Club's formation and story so far? have a look here and here

So if you are a social media enthusiast, if not an addict, come and join here.On April 3,this Saturday,Club's inaugural session is scheduled.

The Event: SUCCESSFUL SOCIAL MEDIA MARKETING,a session by Mr.Ashok Krish
Head, TCS Innovation Lab - Web 2.0 at TCS

Venue:
Access Atlantech(SAE),Jayalakshmi Estates, 29/8,Haddows Road,Pin- 600 006.
Ph: +91-44- 2821 4045/2821 4227. see map


Have a look here and here to know more about the event

Social media Club's Twitter handle : http://twitter.com/smcchennai
hash tag :#SMCCHN
Facebook profile

Social media club@Chennai

Chennai Social media club's second meetup@Access Atlantech was very engaging and productive


The club has taken so many concrete steps to kick start club's activities





Now the club's very basic purpose, as Jayanth Vincent put it, is to share the best practices in Social media

So whats the prog for the month of March? The club is planning to have talk on Social media marketing by an expert


If you are interested, do join the Club

The new hashtag for Social Media Club is #smcchn