Devdutt Pattanaik, Chief Belief Officer,Future Group, looks at business and modern life through the lens of mythology.


Devdutt Pattanaik: East vs. West -- the myths that mystify | Video on TED.com


"We're looking at stories that have lasted the test of time, like the Ramayana, the Mahabharata and the Bible. That's proof of their effectiveness."
Devdutt Pattanaik