Mahatma Gandhi is being reinvented. This time to suite the 'generation next'. He is there in T-shirts, coffee mugs and God knows where else. Couple of weeks ago a leading news daily, in its survey conducted among top Business school students and CEOs of multi nationals found out that Bill Gates is bigger icon than Mahatma today. 56% felt Bapu needed a makeover. They want Bapu (in denim jeans) as a hero in a comic book, does good things to people around. "Lage Raho Munnabai", latest Hindi film, to a certain extend has succeeded in reinventing 'Mahatma'. In the film the gangster hero tries to solve his problems (and later others also) in Gandhian principles and finds success. The film is all about discovering the “Gandhi” within one self. M.G Parameswaran, Executive Director and CEO, FCB-ULKA Advertising, feels "Brand Gandhi" could be built by connecting to the younger generation in three ways- to be proud of our heritage, to have confidence to face the world and to think different. Mahatma Gandhi has come out of History text books and Film Division reels. One thing is for sure "Modern Mahatma" is here and he is the latest youth icon. “Lage raho Mahatmaji...”
Tuesday, September 26, 2006
Mahatma Gandhi is being reinvented. This time to suite the 'generation next'. He is there in T-shirts, coffee mugs and God knows where else. Couple of weeks ago a leading news daily, in its survey conducted among top Business school students and CEOs of multi nationals found out that Bill Gates is bigger icon than Mahatma today. 56% felt Bapu needed a makeover. They want Bapu (in denim jeans) as a hero in a comic book, does good things to people around. "Lage Raho Munnabai", latest Hindi film, to a certain extend has succeeded in reinventing 'Mahatma'. In the film the gangster hero tries to solve his problems (and later others also) in Gandhian principles and finds success. The film is all about discovering the “Gandhi” within one self. M.G Parameswaran, Executive Director and CEO, FCB-ULKA Advertising, feels "Brand Gandhi" could be built by connecting to the younger generation in three ways- to be proud of our heritage, to have confidence to face the world and to think different. Mahatma Gandhi has come out of History text books and Film Division reels. One thing is for sure "Modern Mahatma" is here and he is the latest youth icon. “Lage raho Mahatmaji...”
Saturday, September 16, 2006
My dad always used to surprise me with his association in various fields. Be it the role of a “Trade unionist” or “Sai devotee”, be it a short story writer or a serial director. Once again he has surprised me!!! This time he has ventured in to films. His new role is neither a script writer nor a director but as an ACTOR. For him, he has just graduated from a serial actor (he has played the role of ‘Ramapurathu Warrier’ in “Ithihya mala”) to a film actor.
He is at present busy in the shooting location of “Pothen Vava”, the much awaited film starring Mammooty. The director is Joshy.
It’s quite difficult nowadays to imagine the fields he might venture into. The best we can do is to just keep watching and if possible counting.
Friday, September 01, 2006
AUG 24, 2006 was the date that changed the life of 'kuttan'. He has been thrown out of 'tharavadu'. He was totally shattered. Kuttan was the youngest member in the 'tharavadu'. From the very beginning kuttan kept a distance from all other members particularly 'Adithyan' the 'karanavar' of the tharavadu. Kuttan had his own tastes,choices and always chose his path. grapevine is that 'Bhuminath', the decision maker in the tharavadu was behind the ouster of 'Kuttan'. According to him 'Kuttan' was never a deciplined member always deviated from his path and was never an influential member. Adithyan had little say in the decision taken by Bhuminath. 'Karanavar' was equally shattered and now he feels he could have given some more warmth and affection to 'Kuttan'. Adithyan feels everyone in the 'tharavadu' has done injustice to him. But his mind was saying to him that one day 'Kuttan' will come back and he is now waiting for that day.
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